Luxury Retail Flagship

Alexander McQueen is the curation of juxtaposition, finding the balance of feminine and masculine, old and new, fragility and strength. McQueen’s designs are barrier breaking. The concept of Oddity is the focus for the architecture and interiors of the new flagship store. The interior explores contemporary and gothic styles. The exterior mimics the brand’s innovative design qualities through the delicate rose form, inviting guests in to experience quality and luxury.